Evaluation - #1 In what ways does your Media Product use, develop or challenge forms and conventions of Real Media Products?

Product use forms and conventions of Real Media Products

Our video uses the typical conventions you will normally see in a music video. We use the relationship element which is used among nearly all artists in some way shape or form, we have produced something that shows this through a story, the artist and the content within the video.

We have used the artist has the character within the music video, a typical form for an artist to star in their own videos either as themselves or as a character. This can show the artists potential, their skills and assets to improve their success of the video, their material and their work. Many artists such as  Rhianna does this, her music generally revolves around love and relationships, problems around relationships and having fun. She takes up a character within this story of the video. We have done this with our video also, the track also adds to this with the lyrics explaining majority of the video, as the visuals help to accompany the meaning of the story. This also helps with the audience, they can relate to what is going on in the video, as relationships and their problems, good elements and bad elements happen in real life and everyone will go through it at least once in their life. This also helps when promoting the video, as an audience can relate to this they will be either sharing this with their friends, and watching this a lot more, they will support the artist and the song. The message will go across to an audience that they might not have faced but find touching and might want to share with their friends too.

The visuals help with sending this message across, we used the memorial statue and poppies to show that he went into the army and died. This also makes the message give a more personal and deep message, as many people have their boyfriends/fiancés/husbands go into the army and have lost their lives. The conventions for the army in music videos are normally used in Punk/Metal/Rock music videos, as they normally contain violence and a male dominated scene, usually done as a male artist/band, such as Green Day - Wake Me Up When September Ends, the relationship element is there but the exposure to the army element is shown through the front lines of the army. They are able to do this because of the budget and their success as a band, being famous and been around for a long time. An emerging artist will try and use these types of conventions that Green Day or any other famous artist/band use in their videos but on a smaller scale.

 http://www.youtube.com/watch?v=NU9JoFKlaZ0&ob=av2e

Performance, Singing and non Singing Elements

We use the a variety of different forms used within Music Videos, we have all 3 of the conventional elements, Singing Shots, non Singing Shots and Performance Shots. These have allowed our video to be more entertaining, show that their is a lot going on, making is less boring with the constant editing and also emphasising the message through different means. Evanescence shows this typical convention through their music video My Immortal. All members of the band show one or more of these conventions. We have Ben, who plays the piano and appears within the storyline in non singing/performance shots. Amy appears in non singing and singing shots. The rest of the band John, Rocky, Terry and Tim show the performance shots.

 http://www.notachristianband.com/fav-myimmortal.jpg

Shot all in black and white we have only used this effect as a key or indicator to different parts of the message showing the past and non singing shots, to give variety to the piece and as we have seen from our audience feedback it was a powerful element to the video (See Uploaded Final Cut of Music Video to Youtube + Feedback post > http://babybatchloemv.blogspot.com/2012/02/uploaded-final-cut-of-music-video-to.html and also See below from the post Compare your Text to Real Media post:

By using these forms of styles within the music video gives an audience something to think about as a critique side of the video, something that the audience will expect, we are meeting with audience expectation. We are using conventions that you see in music videos, even successful ones, that contain all these elements, which are what an audience expect, giving variety and a variety of types of scenes/shots for entertainment and the chance to use different camera techniques in appropriate places. We used different camera angles within the performance piece, allowing the audience to see the instruments being played by the artist themselves, to be able to give them variety, the entertainment factor and to see different variations of on takes of a relationship based video.

Advertisement

We have produced two styles of advertisement/promotional material, a Magazine Poster and a CD Digi Pack. We have tried to keep a constant style throughout. Here is our poster and the CD Digi Pack.

We have kept to a constant style through out, the black and white element is throughout both the poster and the Digi Pack, with the slight one colour here and there. We have used the front cover of the CD for the Poster, so this allows an audience to recognise the album cover when they come across it in a store etc. The poster enables us to place the artists in a positive light, giving them star ratings, the text stands out making the audience be drawn to the artists making them look interesting, making the information and the artists important. We have introduced the websites Facebook, Twitter and iTunes

Locations

We have used a variety of locations to make the video entertaining and by using bedrooms, outdoor locations in countryside mise-en-scene to keep with the style and the story throughout.We used bedroom shots to show its her house and that is shows how the female in the story would be like, sitting on her bed telling the audience through lyrics by opening the story. The bedroom is normally where a woman would be found crying, a typical convention of becoming a recluse and not wanting to leave the house.

We also used the hill tops surrounding Burnley as a place somewhere out of the way, somewhere to go walking, a place to think or a favourite spot to look out at. The hills where also windy which also added to that sad and lonely feeling with the coldness giving a melancholy atmosphere.

We shot in Towneley as being a picturesque place within Burnley surrounded by gardens and path walks with trees etc. They have a memorial which was great for the idea of the poppies and the story of the boyfriend dieing in the army.

See Plan for New Idea posts > http://babybatchloemv.blogspot.com/2011/12/planning-for-new-idea.html


Costume

My costume was very simple, I wore a black coat, blue scarf, jeans and brown boots for the outdoor shots,

The Indoor shots for the bedroom shots it was a simple red blouse, jeans and a necklace.

For the performance shots, a pictured white top with a jacket style top, necklace, jeans and brown boots.

The continuity of the style shows how she doesn't make an effort to make herself look more presentable, or trying to make an effort, she wouldn't want to really make an effort when she isn't looking for anybody else when she as lost her boyfriend.

Develop forms and Conventions of Real Media Products

Using websites

 By developing these forms and conventions we used relevant media websites that promote the music video, which Real Artists do such as Evanescence with their music videos What You Want and My Heart Is Broken The ability to use these online websites, enables people to spread the news of the artists, their new works, older works and the information that the artists puts up on the websites, enables people to become interested in them as a person, especially on Twitter and Facebook.

Youtube is the number one place for viewing any type of video, all popular and famous artists have a channel, run by Vevo or other providers, and this allows anybody to comment, show how many views it's got, the ability to share this on other sites such as Twitter and Facebook. People can link their accounts on Youtube to Facebook to Twitter and their activity on a favourite of a video, liking a video, commenting on a video or sharing the video is shown on the both the Facebook and Twitter time lines. The Twitter Time line can be shown on Facebook so this can also double the amount of activity shown on one person's time line, that other people/friends can see.

 See also Upload of Final Cut of Music Video to Youtube + Feedback Post to see how sharing works, we did this to promote the video > http://babybatchloemv.blogspot.com/2012/02/uploaded-final-cut-of-music-video-to.html

Twitter is becoming a great way for popular/famous artists and people to socialise with the fans and other media conglomerates. They can become just like anybody else is on there, sharing what their day was like and updating on a new single/album/video etc to keep fans and people updated, constantly. You can also place the video up on TwitVid which also allows users from Twitter to see that they have posted a video not only on Youtube but TwitVid too, in case the copy write laws are restricting people from other countries from viewing their video on Youtube.

Facebook is also another great place to share the video, by enabling other people to comment on the post about sharing that video, allowing us to gather feedback from different sources in case no one as a Youtube account. Artists such as Evanescence, the band members from 30 Seconds To Mars have a subscription feed to a page that they have created for people to subscribe to, not to add as a friend, to keep up with their latest information about upcoming shows, albums etc and also being a normal person allowing people to see their personalities.



Using software's

We have used house hold software's that you can buy online and in store, Adobe Premier Pro and Adobe Photoshop. These are professional software's, especially Adobe Photoshop, is used by many industries. Adobe Premier Pro was the software we used, it did the job, not a software that Adele's music company would have used, and they would have used something much more expensive and high tech, with the ability to do a lot more than we could. 

Genre

 We are putting forward our interpretation of this kind of Genre forward. Other artists may take ideas from this or this may become a regular thing within other artists' videos, but with real artists, they either have a similar style throughout, keeping with the love theme, or they experiment and try different things with each music video. Some artists have developed over time and have changed in their style, not only in music but in fashion. This also influences on their music video outcome and determines which genre it is put into and what response it will get out of an audience who choose to listen to certain types of genre.


Challenge forms and Conventions of Real Media Products

Our video style would be fighting over other videos for popularity, but seen as I am an emerging artist it won't automatically be the most popular video, or artist. This is my first Music Video as an artists and I am due to bring out an album, for me to become successful I must keep up with producing material, keep making music and music videos and artists usually get involved with many things to put themselves out there. They get interviewed a lot, some formal so not so formal, some present award shows, appear on Radio, on TV Shows. As an emerging artist I have to start from the bottom and make my way up to that popular and famous status. Through my video I challenge the way the forms and conventions of a music video are shown within a particular genre. We are portraying our on take on a relationship with the boyfriend dying in the army, something that happens in reality. People may find out interpretation correct and find our different style interested, a great idea, others may want more, and think that this side of the relationship may look boring, as it is only about the female character and what she is doing, we don't see the boyfriend or any action of what happened to him. The action of what happened to him wouldn't fit our conventions of the music video, the song is too slow and too melancholy.

Some times an artist has trouble with their music company on how they should write their material, how a song/album should sound and not how the artists wants it to be. The reason behind this is the music company thinking about money, the more money they have the better chance they have to produce better music videos and acquire more equipment for the studio and take on other artists. The music company are keeping with Audience expectation, what the audience expect to hear in a song/album and also what they expect to see in the Music Video, an artist normally as majority of control over the Music Video. Evanescence has had this problem many times, through both song/Album work and Music Videos. Evanescence's Fallen Album originally didn't sound like it does today; before the album came out they sent an EP to Wind Up Records, all songs on that EP apart from the songs, Bring Me To Life, Haunted and Tourniquet were made during the 2001-2003 period of making the Fallen Album. The music video for Everybody's Fool is not what Amy wanted it to look like; she had a totally different idea from what the record company made it to be. Amy went through this for many years but when it came down to The Open Door Album, she had a lot more control over it and the Music Videos. The latest Album she as had control over the album but the music company didn't agree with some of the song titles, one of the titles was Purple, this changed to The Change, Vanilla was changed to Erase This. At the beginning of making the Album, Amy was working with a music producer called Steve Lillywhite, the direction of the album was becoming Electronic and too Pop and Amy didnt like the sound of the songs, it wasn't the direction she was looking for. She switched to Nick Raskulinecz who has worked with bands such as Foo Fighters, Stone Sour, Trivium, Velvet Revolver and many more. This as allowed Evanescence to produce a much more heavy album with a few experiment with Synthesisers and two songs that are a gentle melody through pianos, harps and strings.

We have made a company up, which also in reality allows us to promote this record label and show that the work we have produced and worked on with them are good, if we become successful, and continue this. We did have our barriers, we had to think of our audience and not exactly what the artists wanted personally, we had to work as a group and see what the vision was. Gaynor and Melissa had the vision of the style of the video and the promotional material. So by trying to create that style we are gaining a more professional look and sticking to conventions and forms that an audience would expect to look for.

Using these kinds of software's and cameras to what the actual music industry use

By using these software's Adobe Premier Pro and Adobe Photoshop we can challenge the forms of other music videos and attempt to create a successful video and promotional material with home use software's and not the expensive high technology industry standard software's. For emerging artists this is one of the ways in which we have to start out to become successful unless we have the money to buy a lot more advanced software.

 Artists are now using their own experiences, stories and memories to win over the popularity of the audience, to make their video more interested and to get a personal and important message across. Many artists do this and have been doing for years. This helps for an audience to relate to that video and also spread the message. We are challenging the music videos on relationships, that some people's relationship problems may not be as great as others; here our character has lost her boyfriend in the army, in death. This may raise comments on how this relationship is more important than others and how its message is more personal and that it matters to thousands of people in the world, their husbands, fiancés, boyfriends leaving families and children behind.

Katy Perry created a song on The One That Got Away, based on her relationship with Russell Brand, they are not together anymore but the song as elements that her and Russell Brand did together and shows how artists now are creating songs influenced by events in their own life.

Although Russell Brand as not died it shows how Russell was the one that got away, she wanted to be with him and should of saved the relationship while she still could.

The promotion material is one of the most important factors, it must catch an audience's eye and make them want to know more about the artist and who they are, wanting to listen to their music and watch their videos to see if they are good. A buyer in a CD store needs to be attracted to the cover, need to draw their eye to the CD, with the help of the Digi pack this may also help with the representation of the artist and the audience will look at how they look, what their fashion style is, might reflect on what their music and videos look like.

The ability for an artist to appear in their video and be a character shows off their skills and assets. They can show how they can take on a role of a character, with inspiration and help from their music, their vision of the message behind the music and the music video (what they want it to look like and sound like etc) Artists such as Russell Brand have appeared in Movies such as Get Him To The Greek and Forgetting Sarah Marshall that feature songs that he as created for those movies.

Compare your Text to Real Media

Adele - Someone Like You

Someone Like You is a great song to compare and contrast our Music Video to, as they both have similarities of relationships, the black and white effects, the female centred character and that sort of melancholy feel about it. We found that our Hiding My Heart Music Video was similar to Adele’s Someone Like You. Some of the camera shots where similar to what we portrayed and the black and white style was used but in a different context. The old style effect is used throughout, the editing is also simple, and there are not camera cuts, only pans, tracks and zooms, all in a hand held style, until the end when we have an overlay and one cut to another scene.

Here we see Adele walking along, lip syncing to the song she isn’t looking at the camera but looking away from it, she looks down now and again. The camera as used a tracking shot, by moving backwards coming around to Adele and then circles her very slowly in front of her, moving from a close up making its way to a long shot. As this happens she looks on the other side of her instead of her left side over to the river, as this would be a better way for her to look else where when the camera isn’t on her right hand side. Her position on the screen is from the centre, as the camera moves to a long shot she is on the left hand side of the screen, allowing the audience to see the Mise-en-scene. This allows to set the scene.

Here Adele looks and continues to sing at the camera, breaking that fourth wall for the audience, letting them into the personal message behind the video, almost connecting to the character/artist on the story and the message. During the process coming to this camera shot, the camera stops moving for a few seconds, pans on Adele following her, before zooming to a close up and tracking her again.

This close up lasts from 1:17 to 1:30 before panning away. This tracking on the Adele while on a close up shows Adele’s whole face taking up majority of the shot, she's still singing to the camera giving the audience that personal let in to the character/artist, it also allows the audience to see Adele’s well known features. Her eyes are one of her best assets, her makeup is one of the biggest advantages, the eyes and the makeup are normally one of the features that grabs an audiences attention, the photo shots keep her eyes somewhere in the middle of the page. This camera shot lasts for a long time (13 seconds) its not a steady camera shot, more of a hand held shot, the little zoom in actions used for the close ups adds to the hand held effect. As she continues to sing, she looks away from the camera now and again and then back at the camera still reminding the audience she is breaking down that fourth wall.

This panning motion is very creative; we don’t see Adele in this shot from 1:30 - 150. This panning shot, in a 360 degree circle allows the audience to establish where the setting is, looking at the Mise-en-scene. We establish Adele is in Paris, France, by the quick view of the Eiffel Tower in the far background at 1:36 - 1:38. Paris is a place of Love and Art, this is ironic as Adele isn’t in love but out of Love, she is heartbroken, as she says "I'll find someone like you, I wish nothing but the best for you, don’t forget me" Is something that is normally said after a break up. The black and white throughout with this old film grain also adds to that sad feeling of the character and also the old film grain adds to the Mise-en-scene of Paris, of Art, Film and Culture. We also get to see the amount of statues on these stone platforms, showing the grand architecture of Paris of its rich culture. We don’t see Adele singing but the track is still playing, but as we see her on the bridge, she as stopped singing.

Here we see Adele walking away from the camera during the process of the camera panning in the 360 degree circle. The camera starts to follow Adele which as allowed the audience to see a front and back view profile of the character/artist. The hair style is also striking, it’s long in a half up half down style and shows the artist’s key features and styles that Adele uses. This shot also allows the audience to see more of the Mise-en-scene and Paris; we get a sense of place, knowing where she is without having to guess. The following shot becomes closer to Adele, before she turns to the side of the bridge and looks out over the river.

Here we see a close up on Adele, with a side view shot of her face, looking sad and miserable. She looks out onto the river from 2:03 - 2:32 this shot is held for 29 seconds. This long pause contains Adele turning towards the edge of the bridge, the camera panning around Adele to her right hand side, Adele putting her hair behind her ears while the camera moves in a sort of bobbing motion, keeping the shot interesting and less boring, trying to keep away from the a still shot, but moving to view more of Adele’s face. At the end of this shot the camera, still on a close up, backs up, tracking her moving forward, walking along the bridge, she looks at the camera again. She doesn’t sing within this part, she looks over the river and the track still continues to play. This gives variety to the video, and giving that edge of experimenting with the song, singing shots and non singing shots, reminds the audience it isn’t live and the character/Artist is lip syncing, or on set could be singing it as it is their song.

Here we see Adele singing to the camera again, after looking out over the bridge and then looking at the camera not singing and then singing to the chorus when it starts. The camera is tracking her in a close up backing up as she walks forward. At 3:04 the camera starts to pan to her right hand side again on an angle still at a close up, Adele still singing into the camera as well as looking away from the camera making it more dramatic on her message she is getting across, not constantly breaking down that fourth wall. She looks away after looking at the camera before she starts to sing, she looks away from the camera, looking over the bridge and looking down and then to the camera.

Here we see the overlaying effect of Adele’s eyes, over the location of the bridge and surrounding area that Adele as been walking, as the camera pans the scene. The track is still playing and after this we don’t see Adele singing again. This allows gives variety to the piece from the constant tracking and no cutting shots. This also shows her makeup and eyes off, asset well known for Adele. After this transition we see a full view of her face on a close up.

Here we see Adele looking in a mirror where we can see the reflection of a guy walking away. This shows the break up and how shocked Adele is from this. During this shot we see a pan of the location she is in, this is the only other location that Adele uses, it’s a coffee bar and shows how devastated Adele must be to have her relationship ended in a public place, or probably somewhere they regularly go to, something that means something to them. We also see, from the panning in the 360 degree angle, the man walking away from the coffee shop and then ending with Adele’s face again looking in the mirror with the man walking away which then fades to black. Adele doesn’t sing in this part either, the track still plays giving that dramatic effect allowing the audience to pay attention to the scene, the track acting as background music to this little scene, allowing the audience to figure out what this scene is about.

Hiding My Heart Music Video (Final Cut)

Here we have a singing shot, me as a character, sat in her bedroom, singing to the camera (Lip syncing). I look at and away from the camera, breaking the fourth wall, allowing the audience to know that I am singing at them letting them into the story and the message behind the video. As you can see it fades into a black and white non singing shot, of me walking on the hills where the windmills are based. The black and white effect is used throughout for majority of the non singing shots. This transition of fading into another scene gives variety to the video and adds more scenes and messages to the story. The track is playing throughout and I am lip syncing to the song. The camera is still, on a tripod on both scenes and both shots zoom out to show more of the mise-en-scene, giving the audience an indication of where the character is.

This black and white shot shows the non singing shot of me looking at a bridal shop, looking at a bridal cake, enforcing the message to the story and the track still playing like a background song to this scene. The camera is still and is from a long shot, not showing my face expression but as though allowing the audience to see what the character is doing during the day/night, giving that sad effect of her not knowing what to do with herself, just walking around, trying to find things to do, visit places they probably have been or places that have significant meaning.

Here we have another singing shot; the camera zooms out, is on a still and tracks my face. This allows the audience to know that I am walking towards the camera and that the character is still walking around places and letting the audience know she is still letting them in. I look at the camera and away from the camera, looking down and looking on my right hand side, giving space to the character and allowing herself to express more with the facial expression.

Another singing shot shows I am singing in my bedroom again, this time the camera is at a long shot, showing more of the mise-en-scene and what is happening in the scene. I am singing to a picture, showing the significance of the song, that the song is related to the person, boyfriend, as the song and its lyrics are relevant to the scene "wake up to your face against the morning sun" shows how she is reminiscing about the past.

Here we have another non singing shot, but in colour, not black and white. The camera zooms in from a mid shot up to close up on the side of my face, looking sad and a look of being in deep thought. The track still plays, acting as a background song, keeping with the variety and keeping the audience watching.

 Here the camera at a mid shot as followed me to this memorial statue, which we reveal more of as the video goes on. The camera stops at a long shot of me on the floor of the memorial placing me on the right hand side of the screen, showing the poppies as a significance, just as it did at the beginning of the video, that the boyfriend was or is in the army and she misses him or he as passed away. I am not singing to the camera but to the memorial in away, showing how upset and distressed the character is. This scene gives the audience a look into something personal about the character, without me looking at the character the audience feels as though they are looking into something personal from a distance.

Here we have a performance shot, these are important as it was the only instrument used in the track apart from vocals. These where synced, as I couldn’t play guitar but I tried to strum at the same time as the guitar did in the track. The video used a variety of camera shots of the performance, from different angles of the guitar and a long shot of me playing the guitar on the windowsill in a house (my house). This shows more about the characters personality, she can play guitar and that she can sing about him and that she can write songs by playing the guitar too. The different camera shots gives variety, this stops the audience from getting bored, keeping the video moving along.

Here we have a non singing shot, but we also see another shot of the memorial, eventually revealing what it looks like. This is the part where the continuity comes in, the camera shot starts here and then cuts from this position to the back of me. The last shot is from here and it zooms in on me, to keep away from the camera just being still constantly. This whole scene is in black and white and at the same place it’s raining adding to the effect of this miserable atmosphere, making the audience feel sorry for the character. The track again acts as a background song, giving this feel of the audience watching this from a distance the fourth wall is back up and watching it like scene.

Here it ends with me looking out over a town (Burnley) up on the hills where it’s windy and adds to the feel of loneliness. This shot zooms in past me and into the lights of the town, where it blurs and fades to black. The track is ending with the guitar which complements the final shot of the blurring of the lights and me looking out over the town.

Compare and Evaluate

Both our Music Video or Hiding My Heart and Adele's Someone Like You have their similarities and their differences both having positive and negative aspects.

Firstly our Adele's video majority of it is one big scene, no cutting to any other shots, locations or angles, the camera follows Adele's actions using a variety of shots and a variety of actions performed by Adele. This can also make the video less entertaining, its constant track of following Adele with no other material for the story or the video, can lose the audiences interest. Although creative its lack of editing makes for a less variety given video. The advantage is that as a popular artist, the audience will be more drawn towards what she might do next, people who like her music, style and as a person won't get bored as easily as those who don’t listen to her music or watch her videos.

Our video on the other hand as a lot going on, we have a lot of editing that as been used, cutting from one scene to the other, and the singing shots to non singing shots and to other scenes linked into the story. This gives variety to the audience, keeping them entertained and constantly watching, we keep cutting to different scenes. Although I am not well known, I am just a starting off artist; people may find me less entertaining. This is also due to the dramatic acting, as many people have commented on, from friends on Facebook and Youtube users

(See Facebook Feedback post > http://babybatchloemv.blogspot.com/2012/01/facebook-feedback.html) and

(See Upload Final Cut on Youtube + Feedback! Post > http://babybatchloemv.blogspot.com/2012/02/uploaded-final-cut-of-music-video-to.html )

Adele had no trouble on singing her song and acting within her video, as the song was her own, she wrote it and she is comfortable to sing something she as created. She acts natural and as she walks through the chosen location she knows when to start singing when to look at the camera and what actions to do and when.

Our performance on the over hand proved to be a lot more difficult. I had to learn the song, when to come in when to take a breath how long to hold a note and mime the guitar by trying to strum at the same time as the guitar playing on the track as well as singing and playing the guitar moving my hand along the neck of the guitar to show the changing in notes. Adele doesn’t play an instrument in the video which also give her the advantage to concentrate on when she came in to sing and what action to do next. We also planned what singing shots where going to be where, which locations where the singing and non singing shots. Adele’s, only being one constant scene for the majority of the video was simple and planned to sing at certain spots on the location and when to look at the camera, sometimes big stars can improvise pieces of the music video as they have the budget and the time to make a video. We had a deadline and planning was key for to make a successful music video.

We had shots that where similar to those used in Adele’s piece, that show how both videos have the same idea of sadness and loneliness based around relationships. Adele sings away from the camera looking on either side of her, looking down, as I did in both the bedroom and the scenes in Towneley. We also have the same shot of use both looking out somewhere, I was sat on a bench as Adele was walking along a bridge and looking out over the river, the camera as a close up on us both and we both look out in deep thought looking miserable. This emphasises the loneliness that people can get when relationships become tough or they end, looking out at places, not knowing what to do with themselves. Adele’s camera was on hand held which kept the variety and entertainment factor going, we had stills but our editing showed more cutting to different scenes and locations which was part of our entertainment and variety factor.

Adele’s video was shot throughout in black and white in an old grain effect, with the edges cut into an old film style. We however stick to both colour and black and white, which both represent different meanings, the colour being the singing shots as though being in the present and the black and white shots as though being in the past and representing majority of the non singing shots. Adele’s old film style works effectively, reflecting Paris and its culture of art and film, which ties in with the videos mise-en-scene. On a comment on Youtube

"I really liked the b/w shots, these seemed the most powerful" This positive comment shows how the black and white effect didn’t seem out of place, but fitted the style of the video and how to an audience can seem the most interest and powerful aspect. I think this is because the non singing shots helped with the track acting as a background song, the video dipping into some sort of film scenes of the character, showing what the character has been through and what she has been doing. This also shows in Adele’s video where at the end we see her in a coffee shop and we see the man walking away, Adele looking in a mirror watching him walk away, sums up the video and how it allows the audience to realise how it started out and how the video will finish. 

Overall Adele’s video would prove the most successful due to her real artist status, a world wide famous singer, the budget to go to Paris and film on location, her lack of editing would possible be criticised but seems very unlikely as fans love her style and work. Our video's message seems to be brought across successfully and the editing allows the audience to keep watching and give more variety to the story, with the black and white shots, the non singing shots and the performance shots, giving what a typical music video would have in. Our video's negative points would be the lip syncing and the over dramatic acting. The lip syncing deems difficult having to use someone else’s material that you have to adapt to, not something that is your own.

Promotional Package Set #2 Poster - Idea 2

I found these Twitter and Facebook Icons as PNG's which allows us to use them without any cropping; the style fits the background as though it is torn through the black and looks effective. 

By looking at how actual posters work, they have the Album name again in a bigger font than the rest of the poster. They insert the CD Cover onto the poster either next to or under another picture of the artist or band, we decided to use it as it as a centre piece, something to catch the audiences attention. The repeating of the name Changes allows the audience to remember what the album is called. By adding Two Awarding Winning Singles, boosts the success of the artist and the album. The star rating also allows the audience to see that professionals have listened and rated the Album to boost its potential. 

I took this home to add the extra pieces together such as the Twitter, Facebook and iTunes Logo and the stars, as we don't have any stars in the Photoshop software, only the brushes, which didn't work the way we wanted them to.

Uploaded Final Cut of Music Video to Youtube + Feedack!

We have exported the final cut of the Music Video to get the final sets of feedback. We will be promoting the video to get people to comment their opinions on the video, through Twitter, Facebook, Youtube and other sites that we may be part of, such as the Obidala Forum which I have my own thread based on my videos on Youtube related to the forum.

Asking for Feedback on Twitter (BabyBatChloe) my account > https://twitter.com/#!/BabyBatChloe

Asking for Feedback on DeviantART (Baby-x-Bat) my account > http://baby-x-bat.deviantart.com/

 Asking for feedback on the Obidala Fan Forum (chloeb1993 > on my set up page for my Art and Videos for the Obidala Video. Must have a login to view)



 Here is the feedback we have got from Youtube on our final cut, I recognise these Users as they are part of the Obidala Fan Forum, so which means the promotion and asking for feedback as reached audiences/users.

New Front and Back Design CD digipack + Record Label Logo

We started the front cover again; we looked back on Adele's CD designs. We aimed for a black and white style design with one colour that stands out. We took one of the pictures from the photo shoot and cropped it out using the magic tool eraser and lasso tool. We made the picture black and white and adjusted the Brightness and Contrast that help with making it look brighter, which is what Adele's cover does trying to not to make the photo look lost or too blended into the background. 

We used the lighting effect to act as  sort of spot light studio effect, we did this by going to Filter, Render and lighting effects. We placed this in the top right hand corner as my face was looking in the bottom left hand corner. 

We stayed to a font through out, Lucinda Sans Unicode, a simple modern text that makes it look professional and not making it look boring,

Here we have the Record Label Logo, we didn't want it to look too bright or to artists, something that looks independent, something new and yet doesn't lose interest in what the company is trying to sell. We used the Plastic Wrapping text for the effect, we decided on this as it looked different and made a 3D effect. To make it stand out a little more we moved the text lettering a bit out of the embedded effect that made the Plastic Wrapping effect around the letters. 

 

 

Promotional Package Set #2 Poster/Magazine Idea 1

This is only the first idea. Getting feedback today to see what we can improve on. The background would need changing and the font colour and size as some aspects of the poster dominate other parts of the poster. The album cover will have to be bigger and more of a central image of me would be useful. Keeping the star rating and maybe have some comments would make this look better. We are going to aim for a black background and a black and white picture of me, keeping with the style of Adele.