Our video uses the typical conventions you will normally see in a music video. We use the relationship element which is used among nearly all artists in some way shape or form, we have produced something that shows this through a story, the artist and the content within the video.
We have used the artist has the character within the music video, a typical form for an artist to star in their own videos either as themselves or as a character. This can show the artists potential, their skills and assets to improve their success of the video, their material and their work. Many artists such as Rhianna does this, her music generally revolves around love and relationships, problems around relationships and having fun. She takes up a character within this story of the video. We have done this with our video also, the track also adds to this with the lyrics explaining majority of the video, as the visuals help to accompany the meaning of the story. This also helps with the audience, they can relate to what is going on in the video, as relationships and their problems, good elements and bad elements happen in real life and everyone will go through it at least once in their life. This also helps when promoting the video, as an audience can relate to this they will be either sharing this with their friends, and watching this a lot more, they will support the artist and the song. The message will go across to an audience that they might not have faced but find touching and might want to share with their friends too.
The visuals help with sending this message across, we used the memorial statue and poppies to show that he went into the army and died. This also makes the message give a more personal and deep message, as many people have their boyfriends/fiancés/husbands go into the army and have lost their lives. The conventions for the army in music videos are normally used in Punk/Metal/Rock music videos, as they normally contain violence and a male dominated scene, usually done as a male artist/band, such as Green Day - Wake Me Up When September Ends, the relationship element is there but the exposure to the army element is shown through the front lines of the army. They are able to do this because of the budget and their success as a band, being famous and been around for a long time. An emerging artist will try and use these types of conventions that Green Day or any other famous artist/band use in their videos but on a smaller scale.
Performance, Singing and non Singing Elements
We use the a variety of different forms used within Music Videos, we have all 3 of the conventional elements, Singing Shots, non Singing Shots and Performance Shots. These have allowed our video to be more entertaining, show that their is a lot going on, making is less boring with the constant editing and also emphasising the message through different means. Evanescence shows this typical convention through their music video My Immortal. All members of the band show one or more of these conventions. We have Ben, who plays the piano and appears within the storyline in non singing/performance shots. Amy appears in non singing and singing shots. The rest of the band John, Rocky, Terry and Tim show the performance shots.
Shot all in black and white we have only used this effect as a key or indicator to different parts of the message showing the past and non singing shots, to give variety to the piece and as we have seen from our audience feedback it was a powerful element to the video (See Uploaded Final Cut of Music Video to Youtube + Feedback post > http://babybatchloemv.blogspot.com/2012/02/uploaded-final-cut-of-music-video-to.html and also See below from the post Compare your Text to Real Media post:
By using these forms of styles within the music video gives an audience something to think about as a critique side of the video, something that the audience will expect, we are meeting with audience expectation. We are using conventions that you see in music videos, even successful ones, that contain all these elements, which are what an audience expect, giving variety and a variety of types of scenes/shots for entertainment and the chance to use different camera techniques in appropriate places. We used different camera angles within the performance piece, allowing the audience to see the instruments being played by the artist themselves, to be able to give them variety, the entertainment factor and to see different variations of on takes of a relationship based video.
Advertisement
We have produced two styles of advertisement/promotional material, a Magazine Poster and a CD Digi Pack. We have tried to keep a constant style throughout. Here is our poster and the CD Digi Pack.
We have kept to a constant style through out, the black and white element is throughout both the poster and the Digi Pack, with the slight one colour here and there. We have used the front cover of the CD for the Poster, so this allows an audience to recognise the album cover when they come across it in a store etc. The poster enables us to place the artists in a positive light, giving them star ratings, the text stands out making the audience be drawn to the artists making them look interesting, making the information and the artists important. We have introduced the websites Facebook, Twitter and iTunes
Locations
We have used a variety of locations to make the video entertaining and by using bedrooms, outdoor locations in countryside mise-en-scene to keep with the style and the story throughout.We used bedroom shots to show its her house and that is shows how the female in the story would be like, sitting on her bed telling the audience through lyrics by opening the story. The bedroom is normally where a woman would be found crying, a typical convention of becoming a recluse and not wanting to leave the house.
We also used the hill tops surrounding Burnley as a place somewhere out of the way, somewhere to go walking, a place to think or a favourite spot to look out at. The hills where also windy which also added to that sad and lonely feeling with the coldness giving a melancholy atmosphere.
We shot in Towneley as being a picturesque place within Burnley surrounded by gardens and path walks with trees etc. They have a memorial which was great for the idea of the poppies and the story of the boyfriend dieing in the army.
See Plan for New Idea posts > http://babybatchloemv.blogspot.com/2011/12/planning-for-new-idea.html
Costume
My costume was very simple, I wore a black coat, blue scarf, jeans and brown boots for the outdoor shots,
The Indoor shots for the bedroom shots it was a simple red blouse, jeans and a necklace.
For the performance shots, a pictured white top with a jacket style top, necklace, jeans and brown boots.
The continuity of the style shows how she doesn't make an effort to make herself look more presentable, or trying to make an effort, she wouldn't want to really make an effort when she isn't looking for anybody else when she as lost her boyfriend.
Develop forms and Conventions of Real Media Products
Using websites
By developing these forms and conventions we used relevant media websites that promote the music video, which Real Artists do such as Evanescence with their music videos What You Want and My Heart Is Broken The ability to use these online websites, enables people to spread the news of the artists, their new works, older works and the information that the artists puts up on the websites, enables people to become interested in them as a person, especially on Twitter and Facebook.
See also Upload of Final Cut of Music Video to Youtube + Feedback Post to see how sharing works, we did this to promote the video > http://babybatchloemv.blogspot.com/2012/02/uploaded-final-cut-of-music-video-to.html
Twitter is becoming a great way for popular/famous artists and people to socialise with the fans and other media conglomerates. They can become just like anybody else is on there, sharing what their day was like and updating on a new single/album/video etc to keep fans and people updated, constantly. You can also place the video up on TwitVid which also allows users from Twitter to see that they have posted a video not only on Youtube but TwitVid too, in case the copy write laws are restricting people from other countries from viewing their video on Youtube.
Facebook is also another great place to share the video, by enabling other people to comment on the post about sharing that video, allowing us to gather feedback from different sources in case no one as a Youtube account. Artists such as Evanescence, the band members from 30 Seconds To Mars have a subscription feed to a page that they have created for people to subscribe to, not to add as a friend, to keep up with their latest information about upcoming shows, albums etc and also being a normal person allowing people to see their personalities.
Using software's
We have used house hold software's that you can buy online and in store, Adobe Premier Pro and Adobe Photoshop. These are professional software's, especially Adobe Photoshop, is used by many industries. Adobe Premier Pro was the software we used, it did the job, not a software that Adele's music company would have used, and they would have used something much more expensive and high tech, with the ability to do a lot more than we could.
Genre
We are putting forward our interpretation of this kind of Genre forward. Other artists may take ideas from this or this may become a regular thing within other artists' videos, but with real artists, they either have a similar style throughout, keeping with the love theme, or they experiment and try different things with each music video. Some artists have developed over time and have changed in their style, not only in music but in fashion. This also influences on their music video outcome and determines which genre it is put into and what response it will get out of an audience who choose to listen to certain types of genre.
Challenge forms and Conventions of Real Media Products
Our video style would be fighting over other videos for popularity, but seen as I am an emerging artist it won't automatically be the most popular video, or artist. This is my first Music Video as an artists and I am due to bring out an album, for me to become successful I must keep up with producing material, keep making music and music videos and artists usually get involved with many things to put themselves out there. They get interviewed a lot, some formal so not so formal, some present award shows, appear on Radio, on TV Shows. As an emerging artist I have to start from the bottom and make my way up to that popular and famous status. Through my video I challenge the way the forms and conventions of a music video are shown within a particular genre. We are portraying our on take on a relationship with the boyfriend dying in the army, something that happens in reality. People may find out interpretation correct and find our different style interested, a great idea, others may want more, and think that this side of the relationship may look boring, as it is only about the female character and what she is doing, we don't see the boyfriend or any action of what happened to him. The action of what happened to him wouldn't fit our conventions of the music video, the song is too slow and too melancholy.
Some times an artist has trouble with their music company on how they should write their material, how a song/album should sound and not how the artists wants it to be. The reason behind this is the music company thinking about money, the more money they have the better chance they have to produce better music videos and acquire more equipment for the studio and take on other artists. The music company are keeping with Audience expectation, what the audience expect to hear in a song/album and also what they expect to see in the Music Video, an artist normally as majority of control over the Music Video. Evanescence has had this problem many times, through both song/Album work and Music Videos. Evanescence's Fallen Album originally didn't sound like it does today; before the album came out they sent an EP to Wind Up Records, all songs on that EP apart from the songs, Bring Me To Life, Haunted and Tourniquet were made during the 2001-2003 period of making the Fallen Album. The music video for Everybody's Fool is not what Amy wanted it to look like; she had a totally different idea from what the record company made it to be. Amy went through this for many years but when it came down to The Open Door Album, she had a lot more control over it and the Music Videos. The latest Album she as had control over the album but the music company didn't agree with some of the song titles, one of the titles was Purple, this changed to The Change, Vanilla was changed to Erase This. At the beginning of making the Album, Amy was working with a music producer called Steve Lillywhite, the direction of the album was becoming Electronic and too Pop and Amy didnt like the sound of the songs, it wasn't the direction she was looking for. She switched to Nick Raskulinecz who has worked with bands such as Foo Fighters, Stone Sour, Trivium, Velvet Revolver and many more. This as allowed Evanescence to produce a much more heavy album with a few experiment with Synthesisers and two songs that are a gentle melody through pianos, harps and strings.
We have made a company up, which also in reality allows us to promote this record label and show that the work we have produced and worked on with them are good, if we become successful, and continue this. We did have our barriers, we had to think of our audience and not exactly what the artists wanted personally, we had to work as a group and see what the vision was. Gaynor and Melissa had the vision of the style of the video and the promotional material. So by trying to create that style we are gaining a more professional look and sticking to conventions and forms that an audience would expect to look for. Using these kinds of software's and cameras to what the actual music industry use
By using these software's Adobe Premier Pro and Adobe Photoshop we can challenge the forms of other music videos and attempt to create a successful video and promotional material with home use software's and not the expensive high technology industry standard software's. For emerging artists this is one of the ways in which we have to start out to become successful unless we have the money to buy a lot more advanced software.
Artists are now using their own experiences, stories and memories to win over the popularity of the audience, to make their video more interested and to get a personal and important message across. Many artists do this and have been doing for years. This helps for an audience to relate to that video and also spread the message. We are challenging the music videos on relationships, that some people's relationship problems may not be as great as others; here our character has lost her boyfriend in the army, in death. This may raise comments on how this relationship is more important than others and how its message is more personal and that it matters to thousands of people in the world, their husbands, fiancés, boyfriends leaving families and children behind.
Katy Perry created a song on The One That Got Away, based on her relationship with Russell Brand, they are not together anymore but the song as elements that her and Russell Brand did together and shows how artists now are creating songs influenced by events in their own life.
Although Russell Brand as not died it shows how Russell was the one that got away, she wanted to be with him and should of saved the relationship while she still could. The promotion material is one of the most important factors, it must catch an audience's eye and make them want to know more about the artist and who they are, wanting to listen to their music and watch their videos to see if they are good. A buyer in a CD store needs to be attracted to the cover, need to draw their eye to the CD, with the help of the Digi pack this may also help with the representation of the artist and the audience will look at how they look, what their fashion style is, might reflect on what their music and videos look like.
The ability for an artist to appear in their video and be a character shows off their skills and assets. They can show how they can take on a role of a character, with inspiration and help from their music, their vision of the message behind the music and the music video (what they want it to look like and sound like etc) Artists such as Russell Brand have appeared in Movies such as Get Him To The Greek and Forgetting Sarah Marshall that feature songs that he as created for those movies.
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