Evaluations - #2 How effective is the combination of your main product and ancillary texts?

Our video and promotional materials are effective by combining elements and styles throughout, through the black and white element. Our promotional material helps to support our video and our video also allows the audience to be reminded of our promotional material of the pond picture shown in the Digi Pack and is also shown in the video.

Our music video and our Promotional Material as kept certain forms throughout, we have kept with the idea of black and white within the video within the Poster and Digi Pack. By doing so we are continuing to tell the audience of the artist's style and that nothing seems out of place, we have the one colour and black and white scheme. The Red colour symbolising the poppies in the video and also it stands out to draw the audiences eye, making them remember the album Changes. It also allows them to see the album cover twice and remember the image, so when they are telling it to their friends they can describe it to them and as well as this the name Chloe Berry appears on the front cover of the Digi Pack and 3 times on the Poster, on the picture for the Digi Pack front cover and for the Twitter and Facebook accounts, which will also stick within the audiences mind. Our certain style is constant throughout the Digi Pack we have a balance of photo shooting and Photoshopped style pictures. 3 pictures are done through Photoshop, with the lighting effect, the cropping of my from the photo shoots and the text. The other 3, 1 of which is from the video, are all in black and white and are representing the photo shoot for the Digi Pack. This keep the Digi Pack even with each style of material.

Within our video we have the pond scene in colour and which is also shown on the Digi Pack in black and white, so this reminds the audience when watching the music video and looking at the Digi Pack they are reminded that we have a music video that contains black and white footage. The black and white footage, just as it is in the Digi Pack stand for the non singing shots the ones that stand more for the story line and the element of the video that creates a atmosphere and as an effect on the audience. The black and white in the Digi Pack stand for the non singing shots, as we see I am sat on a swing, if this was shown as a piece of footage on the video this would be a  non singing shot.













As well as this the close up shots will also have an effect of the audience to recognise the artists face and features. We have close ups of me from the side on and while singing. This will help when audiences are identifying me and this helps with promotional material, the face of the artist on the Digi Pack and the poster will keep promoting the video. You see me in the video majority of the time which will keep the audiences interest on the artists, their facial features, dress code and hair style, by keeping with this on the promotional material they instantly recognise the artist as many people now who are fans of bands or artist will recognise their faces and their promotional style.