1.) Planning: Obviously important, and initially asked - Do all music video share the same conventions?
No, all genres have different styles to fit their song style and the bands image/dress code and style.
2.) Groups: What should you find about potential group members? When in the group what should you do to help coordinate?
Members should be organised, motivated, determined and work ready. Before anything, exchange phone numbers so then you can all get in touch easily if anything changes or new ideas come up etc. Share job roles and make sure they are happy with them, make sure they are happy with the choice you have decided on for the music video, know every ones strengths and weaknesses so you can put them strengths to good use to make a good quality music video. We should work together with Schedules and planning as well as our blogging making sure we are up to date.
3.) Tracks: What should you not do? Why? What tracks are better to work with?
The important thing that we shouldn't do is take a song that is from a popular artist/band (with permission) and pass it as our own, by lip syncing to the song. Our brief is to promote an artist that is not popular through CD Cover, magazine, photo shoot etc. The audience will make comparisons to our version and the original. If we are too get a band that did a cover of a song, that would show that the band as talent and play instruments. Tracks that would work would be, a good cover of a song, a rock song (by band)
4.) Pitch: What benefits are there from preparing a pitch?
To see the different ideas that the group as, to see which is the most possible as well as looking at the best ideas and combining them together.
5.) Viewing: After looking at other videos for ideas you should get a sense of what NOT to do. What pitfalls should be avoided?
Looking at other student videos we were able to establish what is effective and what is not. We watched one of the student videos and his lip syncing was too over done, he was pronouncing his words fully instead of just lip syncing as though he was singing the song. It looked unrealistic and gave the video less appeal to the audience.
If we had to hand held the camera, it would have to suit the purpose and style of the video and would have to be steady depending on the style of the video.
As well as this we need to get the balance right on performance and narrative. It shouldn't all be performance, narrative can be make majority of the video but elements of performance must be present to keep it interesting and realistic.
6.) Planning and Shooting: What is important about timescale?
Getting the best out of your time and making enough time to do enough to get a lot out of it. You need to keep to a schedule so you get tasks done before or on deadlines which allows you not to get too far behind.
You need to make enough time to edit your footage. The editing process is important when you have a lot of footage and when you need to make it look professional. As well as this editing takes time to make the footage in sync with the track.
You need to make time to shoot plenty of footage, while doing so, sticking with the storyboard and going through the process chronologically. This will allow you to see where you are up to as well as to see what you are missing out and so what needs doing again.
7.) Why Storyboard?
To know exactly what camera shot/angle you want, where the location is, who is in it, what you need such as props etc and will also help when coming to the editing process if there is a colour filter needed. It also helps you to know how long you need the shot for, and if there is any other sounds that need to be added.
It also acts as a timescale, it will help to complete tasks and also to keep up to date, see what needs to be done, what needs re-doing and what needs editing. It also helps to keep you active during the filming process, without thinking of what shots to do or where to shoot, because you already have it there, as a sort of check list to meet deadlines and so you are not behind on work.
8.) Checklist: What should you check before and during shooting?
So we don't get behind on our deadlines and schedule. Before going on location or going to film, check you have all the equipment and make sure the battery is charged and that you have your tape that is labelled yours, check you have tripod, shoe for the camera to stand on the tripod. When leaving location or leave from filming make sure you have all of your footage, check this after each capture as well as checking all of the equipment is there and not damaged and if the battery needs charging put it back on its cradle.
9.) Why shoot cutaways?
It keeps the audience interested; it doesn't get boring and keeps the audience engaged. Also allows breaking up performance and narrative to balance out the variety of visuals.
10.) Editing: What should you do when downloading footage?
Save it in a folder in the right location on the computer, check that everything is all there, the footage etc and cut up the footage in bite size chunks that are labelled for each scene for example "Ben and Girls" "Girl walking down the street" and label the folder with your name.
11.) Are effects important?
Yes, depending on the genre. If you have a very upbeat and fast pacing song, then bright colours and colour filters will be effective as well as any shining effects to make it look glamorous or stylish. Effects also keep the audience interested as well making the music video less boring.
12.) How important is editing for lip-syncing?
It's very important to get the lip-syncing correct. If the characters lips are not in sync with the track then it doesn't look professional and the audience won't take it seriously.
Looking at one of the student videos the actor who will be lip syncing as to look natural and confident. One of the videos there was a male student pronouncing the lyrics and his face expression didn't change. This let the video down a lot as they could have been a lot of potential but the lip-syncing and lack of camera work let it down.
13.) How useful are cutaways in this process?
They help to keep the video going; they keep the audience engaged and keep the narrative going. It allows to see the story, performance and to see the locations, characters etc in different camera angles which also allow the audience to become more interested and makes it less boring.
14.) Why would you use lighting and filters?
To create atmosphere and effects, it helps to create mood as well as keeping with the style of the music video. It also shows the time of day to set the scene. When using a blue filter shows a chilly atmosphere and gives it a dark feel, would probably be used in a metal genre such as a video from Nightwish or Within Temptation, to give it that dark Gothic feel. Red would be used for effect for a pop genre of a video about love. Lighting such as natural light shows the video was outside and looks natural.
15.) Is there a set rule about transitions?
The transitions must fit the style of the video. If it's a 60's style video the transitions can be funky and stylised to entertain and fit its conventions. The transitions also help to make the narrative move along as well as moving to the next sequence of events.
16.) Feedback: Do you need anyone else's opinion?
Yes, so we can have a wide variety of different audiences and to see where we can improve and what would make it better. This allows us to see our mistakes and improve on our work as well as learning different approaches on our music video.
17.) Write-Up: Is it better to make notes as you go along? What key points should you include?
Yes, this is allows you to see what you need to write up in your blog and by going back you can see what you need to do and what you need to include in your work. The key points you need to include are what you did that day, what ideas where discussed, what decisions where made, what you are going to do and what you learnt.
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